The Splash Lab US Brings Ad Operations In-House
The Splash Lab is a fully-formed design company, practiced in both a future-oriented vision, and a hands-on approach to product development.
About
The Splash Lab
The Splash Lab Products live in over 2800 buildings around the world thanks to collaborations with architects and designers globally. TSL houses an international team of designers, manufacturers, inventors and thought leaders delivering thousands of international projects.
1
CHALLENGE
How to Scale While Building an In-House Team
Interior design company The Splash Lab (TSLA for short) operates primarily in Europe and North America. They were rapidly scaling its Facebook advertising while building its ad operations team. TSLA needed help to audit and restructure hundreds of existing campaigns while maintaining smooth and efficient operations during the transition time.
How could they consolidate campaign management, optimization, and reporting on a single platform without compromising performance?
2
SOLUTION
Managed Onboarding for a Smooth Transition
Posse.io was chosen as TSLA's exclusive Facebook Marketing Partner for the North American region. Posse.io’s Managed Onboarding service type ensured that all campaigns were transferred to the platform smoothly. During this six month period, Posse.io Customer Success Managers restructured multiple existing Facebook campaigns into a new streamlined structure. All campaigns were rebuilt and relaunched under a new account, each with a newly optimized ad set structure.
Posse.io rebuilt the campaigns to focus on high reach audiences that were optimized with Facebook’s Optimized CPM (oCPM) bidding type. TSLA previously tested a variety of audience segmentation strategies, but as its product was popular amongst a large number of people, ad sets performed best when they were targeted to broad, general population audiences in each market. All campaigns were consolidated to use the minimum number of ad sets for efficiency and ease of management.
The combination of a lightweight, in-house setup and Posse.io’s platform drastically reduced the amount of manual work needed to manage campaigns.
3
Results
The Splash Lab US was able to transition its entire marketing in-house without missing a beat and was able to reach higher performances as a result.
+48%
CTR
50%
DECREASE IN TIME SPENT BUILDING CAMPAIGNS
+57%
ROAS