Angellift Grows Revenue From Advertising By 144%
Angellift is a leader in the healthier alternative beauty industry. They partnered with Posse.io to drive oustanding results.
AngelLift® DermaStrips is a subdermal discovery that offers a non-invasive way to lift out lower facial lines and wrinkles - the natural way. Today, millions of people know us from our DermaStrip breakthroughs seen on Shark Tank, Ellen, Rachael Ray, Extra, CNBC, The Doctors and so many more news and medical publications. AngelLift also was published on the cover of Dentistry Today.
Advertising Efficiently with a Large Product Catalog and High Purchase Volumes
After testing Facebook Advertising internally and seeing the potential of the channel, Angellift realized they needed a technology and advertising partner to help them maximize results. Their large product catalog and high purchase volume were a perfect match for the Posse.io's Agency Partner program as they were looking for someone to manage their advertising. The goal of the cooperation was to expand Angellift's customer base and grow website revenue at a profitable Return On Ad Spend (ROAS).
Video and Image Templates Deliver Timely Ads at Each Funnel Stage
We first conducted a customer audit of Angellift's Facebook ad account to determine what was working, what needed improvement and what opportunities were being missed. This kickstarted a process of implementing a full marketing funnel solution at each stage of the consumer journey:
Awareness: The goal was to introduce potential customers to the world of Dermastrips. These ads included Facebook Live videos educating users how to use Dermastrips, when to use them, and more. We used Angellift's large catalog of lotions, strips, and chewable collagens to programatically automate video templates to pull recipes from the website into video ads without requiring the extensive manual work and logistical challenges this would take using Facebook’s native tools.
Consideration: The goal at this stage was to have prospects click to the website and view a product page. Angellift used Posse.io's programmatic automation functionality to serve highly relevant creatives featuring discounts on the oils introduced to customers in the Awareness stage.
Conversion: Once users viewed a product on the website, Posse.io utilized dynamic retargeting ads and image templates to deliver customized and timely ads. These ads were split by new versus returning customers to make sure budget was primarily allocated to new customers, which was the primary goal of the ad campaign.
Re-Engagement: Posse.io kept past customers engaged post-purchase with VIP discounts and announcing new product offerings. These ads used pixel-based audiences to ensure they were served at the right time and only served to each user for a limited time period in order to prevent over-delivery or ad fatigue.
Together with Posse.io, Angellift broke single sale day records and almost tripled their return on ad spend.