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The Importance of an Online Presence

COVID-19 is teaching us some important lessons, to say the least.

One of those lessons is that having a digital presence is essential for your business.


Businesses must adapt to the impacts of COVID-19 and now compete for sales in a much more digitally-oriented world. Many utilize Google for virtually all their information-searching, using the search engine for everything from job searching to finding recipes for dinner. Yet if your business or brand is not easily accessible or quick to find, it can seriously impact your reputation and credibility.


A digital presence allows companies to reach a larger audience outside their local sphere of influence, presenting the opportunity to market their products and services more efficiently and effectively.


This pandemic has barred people from physically shopping in stores, and now they must rely on content provided on websites and social media platforms to make informed purchases. According to Socialnomics, an online presence allows brands to communicate with current and potential customers any relevant information about your product or service. There are many types of digital platforms, and each one grabs the attention of different audiences. Consequently, having a strong presence on various digital platforms makes it easier for companies to interact with a wider audience.


Social media is an effective tool that is used to build relationships between businesses and their clientele. Whether it be on Instagram, Facebook, Twitter, or TikTok, social media enhances the opportunity to overcome distance barriers while also creating a unique voice that is synonymous with the brand. By utilizing social media, brands and consumers can interact on a more personal level, removing the detached, mechanical nature of a corporation and replacing it with an approachable, human element.


According to Chrysalis Communications, online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. In fact, certain consumers have indicated that they look at companies in a negative light if they are not able to find them online. Taking advantage of online marketing also opens the window of opportunity for customers to spread the word about your business.


Having a digital presence is all about connecting with your audience on a deeper level. Pandemic or no pandemic, an online presence keeps your business alive and engages your target audience in a much broader way. Posse.io is helping brands interact with their audiences on a daily basis. By utilizing the platform, brands can test the audiences of influencers before engaging in an endorsement deal. Posse.io is a key figure in the digital marketing world as it helps brands decide which content keeps the audiences engaged the most, matching them with influencers that best meet their goals and vision.


For more tips from our influencer management team, visit our Resources page.

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